The attraction of starting a convenience store franchise business continues to grow in the Philippines, as it offers aspiring entrepreneurs a proven business model to commence with the advantage of well-known brand names. However, navigating the complexities of franchise fees, initial investments, and potential returns can be a considerable challenge for most of them, provided they have the right guidelines to follow.
Therefore, this blog dives into the specifics of popular convenience store franchises like 7-Eleven, Alfamart, and FamilyMart, among others. Through this article, readers can expect insights into these businesses' background and market presence, the financial commitments involved, and the unique selling points that set them apart. So, without much ado, let us take a closer look at the popular convenience store franchise businesses to start in the Philippines today.
Top Convenience Store Franchise Businesses in The Philippines - An Overview
1. 7-Eleven
7-Eleven is ubiquitous in the convenience store industry globally and in the Philippines. It's known for its accessibility and widespread presence, making it a familiar shopping destination for many Filipinos. As the retail landscape in the Philippines shifts from traditional smaller stores to larger retail chains, 7-Eleven continues to maintain its stronghold, adapting to consumer preferences and expanding its reach.
Franchise Fee and Initial Investment
For potential franchisees, owning a 7-Eleven store requires a significant investment. According to a discussion on Reddit, the investment is approximately PHP 3.5 to PHP 5 million, broken down into a franchise fee of PHP 600k and store supplies costing around PHP 170k. You should anticipate spending most of the expenditure, notably around PHP 2 to 2.5 million, on building costs. Such initial expenses underscore the substantial capital requirement to embark on this business venture.
Return on Investment (ROI)
The ROI for a 7-Eleven franchise usually ranges between 3 to 5 years. However, various factors, including location and market conditions, can influence profitability. For example, one franchisee shared on Reddit that their store, situated near a marketplace, initially witnessed strong sales until the onset of the COVID-19 pandemic. Daily sales dropped from an average of PHP 60k to PHP 35k. Despite an ambitious start, external factors like the pandemic posed significant challenges to maintaining earlier profit levels.
Unique Selling Points or Offerings
7-Eleven has diverse product offerings, including ready-to-eat meals, beverages, and essential grocery items. This variety caters to many customer needs, whether a quick snack or daily essentials. The brand is also known for its promotions and loyalty programs that attract repeat customers. These strategic offerings create a competitive edge in the convenience store market.
Website or Contact Information
For more detailed information about franchising with 7-Eleven in the Philippines, interested individuals can visit the official 7-Eleven website. Here, they can access insights into the application process, additional costs, and support services available for franchisees, ensuring potential investors are well-informed before committing.
2. Alfamart
Alfamart has steadily made its mark in the dynamic Filipino retail landscape, becoming a significant player in the convenience store sector. Originating from Indonesia, Alfamart's foray into the Philippines has been met with enthusiasm, capitalizing on consumer preferences shifting towards more structured and larger retail setups.
As the retail market in the country evolves, stores like Alfamart are at the forefront, driving change and offering new shopping experiences. To understand more about these shifts, you can refer to the report on the Philippines retail sector.
Franchise Fee and Initial Investment
The franchise fee and initial investment are crucial factors for aspiring entrepreneurs. Alfamart offers a relatively accessible entry point for investors. Although the exact figures may vary, the estimated franchise fee is around PHP 170k and initial investment for an Alfamart store can cap at around PHP 30 million. This positioning makes it an attractive option for those looking to dive into the retail business without overextending their financial resources.
Unique Selling Points or Offerings
One of Alfamart's standout features is its hybrid model that combines the convenience of a mini-mart with the variety of a small supermarket. This model caters to broader consumer needs, offering everyday essentials and fresh food items. Alfamart's commitment to community-focused service and strategic store locations further differentiates it from other convenience chains. By tapping into both urban and rural areas, Alfamart ensures accessibility and convenience for a diverse customer base.
Website or Contact Information
For potential franchisees and customers alike, Alfamart maintains a comprehensive website where detailed information about franchising opportunities and store locations can be accessed. Visiting their website provides interested parties with the necessary insights to make the right financial decisions.
Also Read: Top 10 Philippine Rural and Cooperative Banks by Total Assets
3. Uncle John's (formerly Ministop)
Retail transformation in the Philippines is quite evident with the rise of convenience store franchises like Uncle John's, previously known as Ministop. The expansion of larger retail formats, such as supermarkets and hypermarkets, is reshaping consumer preferences, and Uncle John's is growing in this evolving market by capitalizing on its established presence and brand recognition.
Franchise Fee and Initial Investment
Uncle John's marked its entry into the Philippine market through strategic locations and a robust franchise model. The initial investment for an Uncle John's franchise is comparable to other players in the market, around PHP 1 million to PHP 5 million, which commonly includes a franchise fee and capital required for store setup, inventory, and operational necessities.
Unique Selling Points or Offerings
One of Uncle John's unique selling propositions is its extensive product range, including the popular 'fast-food' style offerings that appeal to a broad customer base. Despite the limits set by the franchise agreement, owners have the advantage of vending products that consumers are already familiar with and trust, facilitating a steady stream of customer traffic.
Website or Contact Information
Interested parties can visit their official website or contact their corporate office to explore franchise opportunities or gather more detailed information. By considering these elements, prospective business owners can make an informed decision about joining the ranks of Uncle John's franchisees and taking advantage of the brand's established foundation while weighing the specific franchise terms.
4. FamilyMart
FamilyMart has firmly established itself as a prominent convenience store franchise in the Philippines, riding the wave of the country's evolving retail landscape. As the retail sector adapts to consumer preferences, FamilyMart is capitalizing on the shift towards modern retail formats.
Franchise Fee and Initial Investment
FamilyMart offers a competitive franchise fee and an initial investment, ranking it an appealing option for potential entrepreneurs. Although specific numbers may vary due to location and store size, potential franchisees can expect a reasonable initial financial outlay of around PHP 4 million to PHP 6 million, including a franchising fee of PHP 600k. Importantly, FamilyMart's established market presence and brand recognition contribute to a promising Return on Investment (ROI), making it an attractive option for business-minded individuals.
Unique Selling Points or Offerings
One of the unique selling points of FamilyMart is its diverse product range, including ready-to-eat meals, beverages, and snacks. The franchise also frequently refreshes its offerings to align with international food trends, which keeps customers returning for more. Moreover, FamilyMart's emphasis on customer service and convenience, both cornerstones of their business model, adds to the franchise's appeal.
Website or Contact Information
For those interested in learning more about franchising opportunities with FamilyMart, prospective franchisees are encouraged to reach out for more detailed information. The brand's official website offers comprehensive resources and a contact form for inquiries about franchise possibilities.
Also Read: 10 Best Online Business Ideas for Entrepreneurs in The Philippines 2025
5. All Day Convenience Store
All Day Convenience Store is steadily gaining traction in the Philippine retail sector, carving out a niche with its expansive and modern approach to the convenience store model. As the retail landscape evolves, with a clear shift from smaller, unstructured stores to larger formats such as supermarkets and retail chains, All Day is strategically positioned to capture this growing market. This evolution in consumer preferences is about seeking convenience, variety, quality, and reliability, which All Day is adeptly meeting.
Franchise Fee and Initial Investment
For potential franchisees, understanding the financial commitment is crucial. An initial franchise fee is required to join All Day's network, followed by an initial investment that covers setup and operational costs. On average, the estimated franchisee fee required to start a store in the Philippines is around PHP 4 million for a 6-year term. These figures can fluctuate based on location, store size, and market demand, but they represent a modest investment considering All Day's market penetration and brand recognition.
Unique Selling Points or Offerings
Its unique selling points set All Day apart in a market saturated with convenience stores. It stands out through its customer-oriented offerings, modern store facilities, and diverse product range, including essentials, gourmet, and specialty items. This diverse stock appeals to a broad customer base, from on-the-go professionals to families seeking a quick shopping solution.
Website or Contact Information
For those interested in potentially joining this growing franchise, more information is readily accessible through All Day's official website or franchise contact channels. This allows prospective business owners to make an informed decision backed by the latest data and support, ensuring alignment with their business goals within this rapidly transforming retail environment.
Are you looking to start your very own convenience store franchise business in the Philippines? If yes, N90 is here to make your business dreams a reality. Apply for N90's fast financing solutions and enjoy potential loan approvals within 24 hours. Connect with us today and let your Philippine SME thrive.
6. Lawson Philippines
Lawson is a well-established convenience store franchise globally, and it has made significant strides in the Philippines through a strategic partnership with Puregold Price Club Inc. This partnership highlights the brand's innovative approach to expanding its footprint in a market with exciting growth potential. Lawson set a target to open 500 stores by 2020, aligning with their broader goal of taking advantage of the market's potential for PHP 30k to PHP 50k convenience stores.
Franchise Costs
Setting up a Lawson franchise in the Philippines has varying costs. A franchise fee of PHP 460k is required, and the initial investment ranges from PHP 1.3 million to PHP 5 million, depending on your choice of package. Lawson offers three distinct packages: premium, standard, and regular.
Unique Selling Point
Lawson thrives under the expert management of Lawson Japan, ensuring a robust brand presence that resonates with consumers. Lawson's strategy focuses on being a manufacturing retailer operating in small commercial spaces, allowing easy scalability and a strong focus on community-based service.
Their unique selling proposition is the development of high-value-added original products, thanks to effective coordination with raw material procurement, product development, and marketing teams. This collaborative effort caters to local consumer demands and offers a mix of locally available and imported goods.
Website and Contact Information
For those interested in learning more or investing in a Lawson franchise, further details are available on their website, www.lawson-philippines.com. Prospective franchisees can also contact Mr. Christian Fernandez, the Franchise Management Officer, via email or take a look at this detailed video to learn all about their franchisee opportunities.
A YouTube video also provides insights into the rising dominance of convenience stores in the Philippines, which can be viewed here.
Also Read: Top 10 Fintech Startups in The Philippines as of 2025
7. FunHan Mart
FunHan Mart is carving a niche in the bustling retail scene of the Philippines. As the retail industry experiences a surge of modernization, incorporating more structured retail outlets like supermarkets and hypermarkets, FunHan Mart is making its mark by offering a unique and competitive franchise opportunity.
Franchise Fee and Initial Investment
One of the key aspects to consider when stepping into the franchise business is the financial commitment. FunHan Mart presents a structured franchise model to prospective franchisees. The franchise fee is reasonable, around PHP 400k, and paired with the initial investment requirements of approximately PHP 4 million for a 6-year tenure, it portrays an enticing opportunity for those looking to tap into the retail sector.
While specific fee details aren't openly disclosed, the investment is designed to be competitive, ensuring franchisees have the necessary resources to establish a solid foundation for their store.
Unique Selling Points or Offerings
What sets FunHan Mart apart is its unique selling points. The franchise offers a distinctive combination of products and services that cater to the modern Filipino consumer. FunHan Mart ensures its shelves are stocked to meet consumer needs, from everyday essentials to exclusive premium products. Their customer loyalty program and tech-driven solutions enhance the shopping experience, making FunHan Mart an attractive destination for shoppers.
Website or Contact Information
For anyone interested in exploring FunHan Mart further, they offer comprehensive support throughout the franchising process. Detailed information regarding potential prospects can be found on their official website, offering insights into current franchise openings and the broader retail strategy of the brand.
As the retail market continues to evolve in the Philippines, FunHan Mart stands out as a forward-thinking choice, ready to adapt to and flourish in the changing retail environment. However, if you're looking for more options, check out this detailed Reddit thread where users share some other top convenience store franchise options to explore in the Philippines.
8. Easy Day Shop
Easy Day Shop is a unique grocery store franchise concept that distinguishes itself within the Philippine convenience store market. Developed by Suy Sing, the country's leading wholesale grocery distribution company, Easy Day Shop boasts over seven years of experience in the retail industry, demonstrating expertise in seamless day-to-day operations from inventory management to customer transactions.
Franchise Fee and Initial Investment
The cost of starting an Easy Day Shop can vary significantly, catering to different budget levels. The franchise fee is positioned to be around PHP 560k. However, the initial investment ranges broadly from PHP 5 million to PHP 7 million. This variation is primarily influenced by the choice of store format entrepreneurs decide to proceed with.
Unique Selling Points
Easy Day Shop manages to set itself apart from traditional sari-sari stores and 24-hour convenience stores by offering:
- Diverse Product Range: Provides a more extensive assortment of food and non-food items catering to the everyday needs of households.
- Affordable Shopping Destination: Serves as a cost-effective hub for regular top-up and fill-in shopping needs.
- Supplementary Services: Includes value-added services such as ATM, bill payment, and cellphone load top-ups.
- Comprehensive Franchise Package:
- Utilization of the Easy Day trade name.
- Support for site evaluation and design and construction assistance.
- Franchise support, including training and retail automation.
- Stock management and control mechanisms.
- Marketing, promotions, and a customer loyalty program.
These elements combine to provide a turnkey experience that supports franchisees every step of the way.
Website and Contact Information
If you're interested in exploring an Easy Day Shop franchise, reach out to:
- Ms. Lerida de Guzman, General Manager
- Address: 1702 A. Francisco St., corner Onyx Street, San Andres, Manila
- Phone: 8865-7525
- Email: bd@easydayshop.com; idatguzman@easydayshop.com
- Website: Easy Day Shop Facebook
Also Read: Top 10 Small Food Franchise Business Opportunities in The Philippines in 2025
9. Kim's Ramyun
Kim's Ramyun, a brainchild of Kmall Philippines, has marked its presence as a favorite spot for Gen Z and millennials in the Philippines since its inception in 2017. Known for infusing Korean culture into its offerings, Kim's Ramyun is a convenience store and a cultural hub where groups can gather for an authentic Korean culinary experience.
Franchise Fee and Initial Investment
For those considering investing, the franchise fee ranges from PHP 250k to PHP 500k, with a total initial investment estimated between PHP 750k and PHP 3.2 million.
Unique Selling Points or Offerings
One of the standout features of Kim's Ramyun is its extensive selection of over 100 varieties of Korean ramyun. Additionally, customers can personalize their dishes with more than 20 available toppings. This customization option is uncommon in most convenience stores, making Kim's Ramyun a unique destination for ramen enthusiasts. The store further elevates this experience by offering a special ramen machine, allowing patrons to cook noodles, which is a delightful twist that enhances customer interaction and engagement.
Website or Contact Information
Kim's Ramyun hosts Franchise Discovery Day events for those interested in joining this culinary journey, providing an in-depth look at the franchise operations and benefits. You can contact them for further inquiries via email or visit them at Booth No. 409, Ground Floor, during franchise expos. This hands-on approach ensures potential investors gain firsthand insight into what makes Kim's Ramyun a compelling franchise opportunity.
10. Ultra Mega
Ultra Mega is a prominent retail and distribution company in the Philippines, offering a blend of convenience store and grocery experiences. Their outlets, typically ranging from 40 to 60 square meters, provide a wide array of quality products at affordable prices, catering to both retail and wholesale customers.
The company's "Ultra Mega Value Mart" concept aims to redefine convenience shopping by combining the extensive product range of a supermarket with the accessibility of a convenience store. With multiple branches across the country, Ultra Mega continues to be a go-to destination for consumers seeking value and variety in their shopping experience.
Franchise Fee and Initial Investment
For those interested in franchising, Ultra Mega provides opportunities to operate stores that blend the convenience of a neighborhood shop with the extensive offerings of a supermarket. The franchise fee is approximately PHP 250,000, with the total initial investment starting at around PHP 2 million. This investment covers various aspects, including store setup, inventory, and initial operational expenses.
Ultra Mega supports its franchisees through comprehensive pre-opening assistance, such as training, location scouting, and access to key suppliers. Additionally, ongoing marketing support, advertising, and regular mentoring are provided to ensure the success and profitability of each franchise outlet.
Unique Selling Points or Offerings
Ultra Mega is a well-known retail and wholesale convenience store chain in the Philippines, catering to both individual shoppers and business owners. What sets Ultra Mega apart is its affordable bulk pricing, extensive product variety, and strong distribution network. Unlike typical convenience stores, Ultra Mega offers wholesale deals, making it a go-to for small retailers and budget-conscious shoppers.
Their strategic locations, competitive pricing, and focus on accessibility ensure customers get value for money, whether they're buying in bulk or for daily needs. This unique blend of wholesale affordability and retail convenience makes Ultra Mega a standout in the Philippine market.
Website or Contact Information
To sum up, Ultra Mega represents an attractive franchise opportunity in the Philippines, thanks to its solid market presence, promising ROI, and customer-centric approach. For those interested in exploring this further, Ultra Mega's official website offers comprehensive details and a contact platform for more information.
Conclusion
The convenience store franchise industry in the Philippines presents numerous opportunities for entrepreneurs looking to tap into the growing demand for quick and accessible retail services. With leading brands like 7-Eleven, Ministop, and FamilyMart, the sector offers a variety of options to suit different business goals and budgets.
These established franchises provide the advantage of a strong brand reputation, comprehensive training, and ongoing support, significantly reducing the risks typically associated with starting a new business. As the demand for convenience store services continues to rise, entering this market can be a smart business decision for those seeking long-term success.
For aspiring Filipino entrepreneurs who want to start or expand their convenience store franchise, financing options are available through SME loans from NBFIs like N90. These institutions provide accessible small business loan packages designed to support the growth of local businesses. Filipino entrepreneurs can apply for these loans with favorable terms to cover initial franchise fees, store setup costs, and other operational expenses.
Frequently Asked Questions (FAQs)
1. What is the leading convenience store in the Philippines?
The leading convenience store in the Philippines is 7-Eleven. With over 3,000 stores nationwide, it has established itself as the go-to convenience store for Filipinos. Known for its wide product offerings, strategic locations, and 24/7 service, 7-Eleven continues to dominate the market, providing convenience and quick access to essential items for busy customers.
2. How much does starting a convenience store in the Philippines cost?
Starting a convenience store in the Philippines typically costs PHP 1.5 million to PHP 5 million, depending on the franchise brand, location, and store size. This covers franchise fees, store setup, equipment, initial inventory, and working capital. Additional costs like utilities, rent, and staffing should also be considered when budgeting for the business.
3. Who are the competitors of 7-Eleven in the Philippines?
The main competitors of 7-Eleven in the Philippines include Ministop, FamilyMart, and Lawson. These convenience store brands offer similar products and services, such as snacks, beverages, and ready-to-eat meals, and are located in strategic areas across the country. They compete for market share by providing convenience, affordability, and customer service, making them key players in the industry.
4. Can a foreigner own a retail business in the Philippines?
Yes, a foreigner can own a retail business in the Philippines, but with certain restrictions. Under the Retail Trade Liberalization Act, foreign ownership is allowed up to 100% for businesses with paid-up capital of at least PHP 25 million. However, foreign ownership is limited to 40% for smaller retail operations, with 60% ownership reserved for Filipinos.
